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noun / adjective

alternative

awl-TUR-nuh-tiv/ɔːlˈtɜːrnətɪv/

An option different from an existing or conventional one.

The shopper considers a different shoe as an alternative to her first choice.

A shopper considers two different shoes offered side by side, with a hand hovering between them: either shoe is an available alternative.
Etymology

Doing one thing and then another developed into offering one or the other. The noun first described opposed statements, accepting one and rejecting the other, before extending to available courses of action or objects.

In context

TED9:02
Alternative one, they loved, but it was slightly too high. Alternative two -- let's call it house number B
Are You Spending Your Money Wisely? | Wolfgang Schnellbaecher | TED

More examples

  • Cycling offers an alternative to driving in heavy traffic.
  • The station broadcasts alternative music outside the mainstream.
  • We compare several alternatives before selecting a plan.

Forms

alternative · alternatives

Similar words

option
Any available choice, not necessarily opposed to an established one.
substitute
Specifically takes the place of something else.