noun
amplification
am-plih-fih-KAY-shuhn/ˌæmplɪfɪˈkeɪʃn/
An increase in strength, amount, or extent.
The speaker tests the microphone's amplification before the audience arrives.

Etymology
The pieces express the act of “making larger.” This enlargement can concern strength or amount, but also an account or argument: early rhetorical use applied the idea to expanding what was said.
In context
social medias algorithms favors outrage, favors anger, lies, and conspiracies, because that drives engagement. And it's this algorithmic amplification
More examples
- The editor asks for amplification of the essay's central argument.
- The laboratory uses genetic amplification to produce many copies of the sample.
- Electrical amplification makes the faint signal easier to detect.
Forms
amplify verb — To increase strength or develop with detail.
Similar words
- enhancement
- Broader improvement that need not increase magnitude.
- elaboration
- Specifically develops an idea by adding detail.