adjective / adverb
apropos
ap-ruh-POH/ˌæprʌpˈoʊ/
Appropriate to the situation or moment.
The ramp photograph is apropos to the discussion of an inaccessible entrance.

Etymology
French à propos means “to the purpose.” Something apropos is therefore to the point: it fits the subject being discussed or serves the purpose at hand.
In context
there's a line that's very apropos here which is if you would have invented facebook you would have invented facebook right and that applies to yahoo as well
More examples
- The quotation seemed particularly apropos at that moment.
- He offered an apropos example from his own experience.
- The timing of the announcement was oddly apropos.
Forms
apropos