DictionaryassureRemoving doubt
verb

assure

uh-SHOOR/əˈʃʊr/

To establish confidence or certainty that something is so.

The teacher assures the worried student that the presentation will go well.

A teacher confidently reassures a worried student before a presentation, encouraging eye contact and open gesture, student's worry easing.
Etymology

The pieces express making someone secure or free from care. In this sense, that security is confidence supplied by a promise or statement that removes worry.

In context

InspiringPhilosophy8:48
telling those he healed to not tell anyone was a way to assure the community he was not performing miracles to claim honor for himself but that he only wanted to help
Honor and Shame: Cultural Context of the Biblical World

More examples

  • Careful preparation assured the project's success.
  • She kept assuring him that no apology was needed.
  • The extra funding will help assure continued access to the service.

Forms

assure · assures · assured · assuring

Similar words

reassure
Specifically restores confidence or relieves an existing worry.
ensure
Focuses on making an outcome certain rather than telling someone.