DictionaryBlackBerryTechnology brand
proper noun

BlackBerry

A brand of smartphones and business software.

The employee keeps an old BlackBerry phone in her desk drawer.

Etymology

The brand took its name from the blackberry fruit: the small keys of an early device suggested the clustered little segments of a berry. The name subsequently covered the company’s broader products.

More examples

  • The company once issued BlackBerry devices to its staff.
  • The archive includes a BlackBerry keyboard model.
  • The report discusses BlackBerry software for business users.