DictionarybluffDirect and good-natured
adjective

bluff

Direct and cheerfully friendly in manner.

The host greets us in a bluff manner.

Etymology

Bluff first described a broad, blunt, or abrupt appearance and was applied to a person’s manner. Its social meaning softened toward frank, hearty directness, with less implication of deliberate rudeness.

More examples

  • His bluff friendliness soon put them at ease.
  • She liked the captain’s bluff humor.
  • A bluff welcome awaited every visitor.

Forms

bluff · bluffer · bluffest

Similar words

hearty
Warmly enthusiastic.
plainspoken
Direct in speech without necessarily cheerfulness.