DictionarybrainwashControl beliefs
verb

brainwash

To pressure someone repeatedly into accepting beliefs without questioning them.

The group tries to brainwash recruits through relentless repetition and isolation.

Etymology

The compound translates a Chinese expression meaning to wash the brain. It pictures coercive persuasion as clearing away existing beliefs so that others can be imposed.

More examples

  • She accused the leaders of brainwashing their followers.
  • He felt they had brainwashed him into accepting every claim.
  • The novel follows a prisoner who resists being brainwashed.

Forms

brainwash · brainwashes · brainwashed · brainwashing

Similar words

persuade
Persuade can involve open reasoning; brainwash implies coercive pressure that suppresses independent judgment.