DictionarybrandCommercial identity
noun / verb

brand

BRAND/brænd/

A distinguishing mark identifying its bearer.

The blue mountain brand distinguishes one range of products from the other.

Two small product ranges use different repeated visual identities: one has a blue mountain emblem, the other an orange sun emblem.
Etymology

A brand was originally a burning piece of wood. The word came to mean a mark burned onto goods to identify their maker or quality, then a product's identifying name or identity.

In context

Team Marksmen Network79:16
they espouse it very clearly in the brand name no nasty so there is nothing nasty used or nothing nasty done to anyone to create this t-shirt
Most Trusted Brands of India 2024

More examples

  • She usually buys the same brand of coffee.
  • Critics branded the plan a costly failure.
  • The company is branding its new line with a leaf-shaped symbol.

Forms

brand · brands · branded · branding

Similar words

label
A label identifies or describes; brand often emphasizes a distinctive identity or lasting judgment.