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DictionarybumperBroadcast transition
noun

bumper

A short broadcast segment between a program and advertisements.

A brief musical bumper separates the program from the commercial break.

Etymology
bumpEnglishcollision or jolt
+erEnglishthing serving a function

A physical bumper marks or cushions a point of contact. Broadcasting uses the same boundary image for a short piece inserted where a program meets an advertising break.

More examples

  • The station recorded several new bumpers.
  • The host's name appeared during the bumper.
  • A ten-second bumper introduced the returning broadcast.

Forms

bumper · bumpers

Similar words

interstitial
A broader broadcast segment placed between other scheduled material.
transition
Transition is broader than a short broadcast segment separating programs or sections.