noun / verb
campaign
kam-PAYN/kæmˈpeɪn/
An organized effort to achieve a particular goal.
The volunteers coordinate a park-cleanup campaign using shared supplies and a route map.
Etymology
Campagne meant open country, where armies conducted operations in the field. The military sense broadened to sustained, organized action toward a political, social, or business goal.
In context
BID4Oban led a town-wide communication and support campaign and set up a business counselling service to support struggling business owners
More examples
- She campaigned for a seat on the city council.
- The army's winter campaign exhausted its supplies.
- The library's fundraising campaign reached its target.
Forms
campaign · campaigns · campaigned · campaigning
Similar words
- project
- An organized undertaking, while campaign emphasizes coordinated efforts toward a goal.