adjective

deceptive

dih-SEP-tiv/dɪˈseptɪv/

Likely or intended to mislead.

The apple's polished surface is deceptive because its core is rotten.

A beautiful polished apple sliced open reveals hidden rotten core, false attractive impression, no lettering.
Etymology

“Take,” combined with de- meaning “from” or adding negative force, underlies a verb meaning “ensnare” or “take in.” The adjective describes something tending to take people in by misleading them.

In context

Ford School of Public Policy25:34
a prohibition on unfair and deceptive practices so if a company in the marketplace cheats students or customers we have the ability to go in and sue them
Consumer Protection in an Age of Uncertainty Panel 5: Student Loans Address (Day 2)

More examples

  • The lake's calm surface is deceptive; strong currents flow beneath it.
  • The company uses deceptive packaging to make small portions look larger.
  • First impressions can be deceptive.

Forms

deceptive

deception noun — The act of making someone believe something false.

deceptively adverb — In a way that creates a false impression.

Similar words

misleading
Emphasizes creating a false impression, even without deliberate intent.
dishonest
Implies intentional untruthfulness, while deceptive effects can be accidental.