noun / verb
discount
DIS-kownt/ˈdɪskaʊnt/
A reduction in the value assigned to something.
The shopkeeper offers a discount, lowering the price from $20 to $15.

Etymology
The pieces convey reckoning an amount off a total. This became a commercial deduction, including one for prompt payment, and then a reduction from the usual price.
In context
a discount comes earlier in the transaction in a typical transaction you'll start with a list price which will be discounted down to an invoice price or the purchase price
More examples
- The store discounts winter coats in March.
- Don't discount her advice just because she's young.
- Analysts discount future payments to calculate their value today.
Forms
discount · discounts · discounted · discounting
Similar words
- markdown
- Specifically a cut in an item's listed selling price.
- reduction
- Broader term for making an amount, size, or level smaller.
- disregard
- Means ignoring something entirely, rather than merely assigning less weight.