verb

divert

dye-VURT/daɪˈvɜːrt/

To direct attention or movement onto another course.

The worker's barrier diverts traffic from its usual course onto a side route.

A road worker moves a barrier so flowing traffic turns away from its usual path onto a side route.
Etymology

The pieces express “turn aside,” an image retained directly in this sense. Diverting something changes its direction, whether it follows a physical course or a particular aim.

In context

TED presenter6:25
to divert more than two million pounds of edible food from landfills
What we're getting wrong in the fight to end hunger | Jasmine Crowe
readwithcindy presenter25:30
I don't know but I'm gonna divert attention by recommending other booktubers to you
"YOU" is just a badly written smut book | Monthly Wrapup (1 to 5 star books)

More examples

  • A sudden noise diverts her attention from the screen.
  • The channel diverts rainwater away from the house.
  • The city diverted funds from road repairs to emergency housing.

Forms

divert · diverts · diverted · diverting

diversion noun — An act of redirecting movement or attention.

Similar words

redirect
Broadly describes sending something toward a different destination or purpose.
reroute
Specifically describes changing the path taken by something traveling.
distract
Focuses on drawing attention away, often interrupting concentration.