noun
ethos
EE-thahs/ˈiːθɑːs/
The characteristic spirit or guiding values of a person or group.
The club's ethos of fair play guides both older and younger members' treatment of opponents.

Etymology
Greek ēthos linked character with habit and custom. English ethos applies that idea to the distinctive spirit or values that characterize a person, group, or culture.
In context
HE EMBODIED THE ETHOS AND THE VALUES OF THE MILITARY LOYALTY, DUTY, RESPECT, SELFLESS SERVICE, HONOR INTEGRITY PERSONAL COURAGE.
More examples
- Sharing tools and advice is part of the neighborhood's ethos.
- Her personal ethos puts honesty ahead of ambition.
- The new policy conflicts with the company's collaborative ethos.
Forms
ethos · ethoses · ethe