noun
flak
A person who handles publicity for someone or an organization.
The studio's flak arranges interviews for its newest movie star.
Etymology
Flack is American publicity slang of uncertain origin; flak is a variant spelling. Neither is derived from antiaircraft fire.
More examples
- A campaign flak sends reporters the candidate's daily schedule.
- The company's flaks work late before a major product launch.
- She hires a flak to handle requests from the press.
Forms
flak · flaks
Similar words
- publicist
- A neutral term for someone hired to manage publicity.
- spokesperson
- Emphasizes speaking officially rather than managing publicity more broadly.