noun
folks
FOHKS/fˈoʊks/
One's parents or family members.
She visits her folks every Sunday after lunch.

Etymology
Folk was already a collective word for people, but its plural came to mean persons rather than only separate peoples or nations. In familiar use, folks also narrowed to the people of one's family.
In context
… Rust Belt the working class folks Union folks uh people in rural counties he's tried to bring that Outsider brand …