noun / verb
glamour
GLAM-er/ˈɡlæmər/
Attractive charm or style that makes something seem exciting or desirable.
The film star's arrival brings glamour to the evening event.
Etymology
The Scots ancestor meant magic or enchantment. That power to bewitch became alluring beauty, then the special attraction associated with celebrity, high fashion, and wealth.
In context
hidden behind the glitz and glamour of the catwalk shows and parties
More examples
- The advertisement glamoured the ordinary product with elegant lighting.
- She saw past the glamour of the profession.
- They were glamouring the room for the celebration.
Forms
glamour · glamours · glamoured · glamouring