DictionarygondolaRetail display unit
noun

gondola

A freestanding shelving unit for displaying goods in a shop.

A freestanding gondola displays cereal boxes in the grocery store.

Etymology

The display unit borrows a name already associated with long carrying structures. In retail, it identifies a freestanding fixture holding merchandise along its sides.

More examples

  • Customers browse both sides of the gondola.
  • The store arranges its gondolas in rows to create aisles.
  • We adjust the gondola's shelves to fit taller bottles.

Forms

gondola · gondolas

Similar words

rack
May display goods on hooks or bars rather than shelves.
stand
A broader display support, not necessarily a shelving unit.