DictionaryguiseOutward appearance
noun

guise

GYZE/ɡaɪz/

An outward appearance that may hide the true nature of something.

The wolf wears a sheep's fleece as a misleading guise.

A wolf disguised under a loose sheep fleece, its wolf face visible emerging under hood; clear misleading outward appearance, no lettering.
Etymology

The word for a manner or fashion first described a style of dress. Through the sense “mask or disguise,” it came to mean an assumed appearance that can conceal reality.

In context

Royal Tales49:20
Secondly, under the guise of bestowing a marriage, he wants me, a county mistress with only a title, but no real power to keep in check the forces he feels are beyond his control.
I Was Ruined and Reborn in Shame, So I Used My Infamy to Rise and Make a Prince Marry Me

More examples

  • He offers criticism under the guise of helpful advice.
  • The same scam returns in a different guise each year.
  • The wolf appears in the guise of a kindly grandmother.

Forms

guise · guises

Similar words

appearance
Appearance describes how something looks, without necessarily suggesting deception.
disguise
Disguise emphasizes a deliberate change meant to prevent recognition.
facade
Facade suggests a misleading front that conceals an unpleasant reality.