noun
hoopla
HOOP-lah/ˈhuːplɑː/
Excited fuss or noisy publicity about something.
Confetti, cheering, and cameras create hoopla around the unveiling of an ordinary sneaker.
Etymology
An earlier use was an exclamation accompanying quick movement, perhaps borrowed from French houp-là, “upsy-daisy.” This lively cry provides the background for the sense of noisy excitement or fuss.
In context
that's kind of like one of those tricks that will make it even smoother without all the uh hoopla of like boiling and soaking and all of that.
More examples
- She prefers a quiet birthday dinner without any hoopla.
- Despite the advertising hoopla, the new phone offers few improvements.
- I don't understand all the hoopla over his haircut.
Forms
hoopla