verb
innovate
IN-uh-vayt/ˈɪnəveɪt/
To introduce new ideas or ways of doing things.
The inventor innovates with a self-watering planter that replaces ordinary hand watering.

Etymology
The pieces suggest bringing something into a new state. The underlying verb meant “renew, restore” as well as “change”; the modern sense emphasizes introducing new things or altering established practices.
In context
You had a chaotic system that needed to manage risk and you had to innovate. You needed derivatives, options, futures. You have new markets in volatility management tools.
More examples
- The restaurant innovates by finding new uses for leftover ingredients.
- Teachers innovated when traditional lessons failed to engage students.
- Our team keeps innovating, even on a tight budget.
Forms
innovate · innovates · innovated · innovating
innovation noun — The introduction of new ideas or methods.
innovative adjective — Introducing or using new ideas or methods.