noun
marketing
Activities used to understand demand and promote and sell products or services.
Good marketing helps businesses understand customers and reach new buyers.
Etymology
Market names the setting or activity of buying and selling. Marketing grew from bringing goods to market into the broader work of understanding buyers and promoting sales.
More examples
- Our marketing team surveys shoppers before we launch a product.
- The bakery spends part of its marketing budget on local ads.
- She handles marketing for a home cleaning service.
Forms
market verb — To promote and offer goods or services.
marketer noun — A person who promotes products or services.
Similar words
- advertising
- Focuses on paid promotional messages rather than broader business activities.
- promotion
- Focuses on generating awareness and interest, rather than understanding demand.