noun
patronage
PAT-ruh-nij/ˈpætrənɪdʒ/
Support provided by a benefactor.
The artist receives patronage when a supporter buys her painting.
Etymology
A patron was a protector or influential supporter, so patronage named the support and favors such a person could provide. As patron also came to mean a regular customer, patronage extended to customers' business.
In context
In the end, patronage was essential because it made artistic creation possible. It provided the money, social standing, and motivation for artists
More examples
- The museum relies on private patronage to keep admission free.
- Under the duke's patronage, the composer writes music for the court.
- Her patronage allows young researchers to pursue ambitious projects.
Forms
patron noun — A person who supports people or organizations.
Similar words
- sponsorship
- Often involves a formal arrangement and public acknowledgment of support.
- funding
- Specifically means financial support, without necessarily implying a benefactor.