noun
principle
PRIN-suh-puhl/ˈprɪnsəpl/
A fundamental rule or belief underlying conduct or understanding.
Returning the wallet intact puts the principle of honesty into practice.

Etymology
A “beginning” became a foundation on which other ideas rest: a basic assumption or doctrine. Such a foundational truth could then serve as a rule guiding conduct or reasoning.
In context
Social proof is a powerful psychological principle that capitalizes on the human tendency to look to others for guidance in uncertain situations.
More examples
- The experiment demonstrates a basic principle of physics.
- He refuses to accept expensive gifts on principle.
- Even under pressure, she remains a person of principle.
Forms
principle · principles
principled adjective — Guided by strong moral beliefs.