DictionarypromoteEncouraging development
verb

promote

pruh-MOHT/prəˈməʊt/

To advance the position or development of someone or something.

A demonstration promotes the board game by showing how it works.

Promoting a board game through demonstration.
Etymology

The pieces give the image 'move forward.' English first used the word for advancing someone to a higher position, then extended it to helping anything progress—the central idea behind supporting or publicizing something.

More examples

  • Regular exercise promotes healthy growth in children.
  • The company promotes experienced workers to leadership positions.
  • The campaign promotes respect for people from different backgrounds.

Forms

promote · promotes · promoted · promoting

promotion noun — Advancement in rank or encouragement of development.

promoter noun — Someone who publicizes or supports something.

Similar words

advance
Emphasizes moving someone or something forward in position or progress.
foster
Emphasizes nurturing development rather than advertising or raising rank.
publicize
Specifically means attracting public attention, not necessarily improving status.