verb

prosper

PRAH-sper/ˈprɑːspər/

To succeed and do well.

Small businesses prosper when they offer reliable service at fair prices.

A text-free two-stage view of the same fruit business growing from a modest stall into a thriving, well-stocked shop, with the same owner visibly benefiting from its success.

Etymology

Latin prosperare meant to cause success or make happy; English uses the verb chiefly for experiencing success. Becoming wealthy is one form of prospering, alongside thriving or making good progress.

In context

The Scottish Parliament39:51

UK and Scottish food and drink industry. More young people should be nurtured to consider moving into the agriculture and fishing sectors in the near future, if we are to prosper and grow.

Scottish Government Debate: Scotland Loves Local - 8 December 2021

More examples

The town prospers as new employers move into the area.
Her consulting firm has prospered since she hired more staff.
Students prosper in classrooms where they feel supported and challenged.

Forms

prosper · prospers · prospered · prospering

prosperous adjective — Successful and doing well, especially financially.

prosperity noun — The state of success and financial well-being.

Similar words

thrive: Emphasizes vigorous growth and healthy development, not merely success.
flourish: Suggests especially strong growth or success under favorable conditions.
succeed: Focuses on achieving a goal rather than sustained well-being.