noun

razzmatazz

raz-muh-TAZ/ˌræzməˈtæz/

Flashy display intended to impress or distract.

The product launch relies on razzmatazz to impress potential buyers.

An extravagantly staged reveal of an ordinary toaster: two glitter-jacketed presenters flourish toward it amid a burst of confetti, oversized ribbon and theatrical spotlights.

Etymology

The origin is uncertain, though razzle-dazzle may have suggested the word. Its recorded use for spectacular or dazzling display connects directly with the modern sense of showy excitement or promotional fuss.

More examples

Behind all the campaign razzmatazz, the candidate offers few specific plans.
She prefers a simple wedding without all the razzmatazz.
Flashing lights and elaborate costumes add razzmatazz to the show.

Forms

razzmatazz

Similar words

glitz: Emphasizes glittering glamour rather than distracting talk or activity.
spectacle: Describes an impressive sight, without necessarily implying distraction.
fanfare: Emphasizes public celebration and publicity rather than dazzling effects.