DictionaryschnookGullible person
noun

schnook

SHNUK/ʃnʊk/

A foolish or gullible person who is easily taken advantage of.

The seller treats the gullible buyer as a schnook.

A gullible buyer eagerly pays for a supposedly gold brick despite an obvious peeling gold coating exposing ordinary red clay; the seller conceals the gold-paint brush behind his back.
Etymology

The origin is uncertain, probably involving Yiddish shnuk, “elephant’s trunk.” Alternatives include an alteration of schmuck or a German word for a small sheep used in American Yiddish for an easily persuaded customer.

More examples

  • The comedy’s well-meaning schnook trusts every stranger.
  • She refused to be treated as a helpless schnook.
  • The swindler searched for another schnook to deceive.

Forms

schnook · schnooks

Similar words

dupe
A dupe is deceived; a schnook is portrayed as gullible or ineffectual more generally.
sucker
Sucker is another informal term for someone easily fooled; schnook can sound more comic or sympathetic.