noun
slogan
SLOH-gun/ˈsləʊɡən/
A short, memorable phrase used to promote an idea or product.
The campaign poster carries a short slogan about saving water.
Etymology
An “army cry” was originally a clan’s battle cry. This became a distinctive phrase identifying a political or other group, connecting the rallying shout with today’s memorable promotional phrase.
In context
the reason for this slogan for quaker oats: "Nothing is better for thee than me."
More examples
- They repeated the slogan at the rally.
- Several slogans were proposed.
- The advertisement's slogan was easy to remember.
Forms
slogan · slogans
Similar words
- motto
- Motto expresses guiding principles rather than chiefly promotion.
- catchphrase
- Catchphrase need not advocate a product or idea.