noun / verb
sponsor
SPAHN-ser/spˈɑnsɝ/
A person or organization that provides financial or formal support.
The sponsor supplies the team with jerseys and a ball.

Etymology
A sponsor was someone who pledged responsibility for another, especially a godparent guaranteeing a child's religious education. That role of standing behind someone broadened into supporting or financing an undertaking.
In context
Nomatic and the Bento backpack is the sponsor of this video.
More examples
- She found a sponsor for the research project.
- Several businesses sponsored the exhibition.
- The bill's sponsor explained its purpose.
Forms
sponsor · sponsors · sponsored · sponsoring
sponsorship noun — support provided by a sponsor
Similar words
- backer
- Someone providing support, often financial.
- patron
- A supporter of a person or activity, especially the arts.