noun / verb

sponsor

SPAHN-ser/spˈɑnsɝ/

A person or organization that provides financial or formal support.

The sponsor supplies the team with jerseys and a ball.

A sponsor hands the coach a box of plain team jerseys and a new ball, while the coach gratefully accepts; practical material support, no logos or giant money symbols.
Etymology

A sponsor was someone who pledged responsibility for another, especially a godparent guaranteeing a child's religious education. That role of standing behind someone broadened into supporting or financing an undertaking.

In context

Just Booked It 3:12
Nomatic and the Bento backpack is the sponsor of this video.
Muji Travel Gear Worth Buying vs Skip

More examples

  • She found a sponsor for the research project.
  • Several businesses sponsored the exhibition.
  • The bill's sponsor explained its purpose.

Forms

sponsor · sponsors · sponsored · sponsoring

sponsorship noun — support provided by a sponsor

Similar words

backer
Someone providing support, often financial.
patron
A supporter of a person or activity, especially the arts.