noun
swag
Merchandise given away to promote a brand or event.
The company hands out swag at its annual technology conference.
Etymology
Promotional swag extends the established sense of goods or booty to items collected at events. Popular acronym explanations are later reinterpretations rather than its secure origin.
More examples
- Visitors fill their tote bags with swag from the booths.
- Our event swag includes pens and T-shirts with the sponsor's logo.
- She designs reusable water bottles as swag for the product launch.
Similar words
- freebie
- Any item given free, not necessarily for promotional purposes.
- merchandise
- Goods generally offered for sale, rather than promotional giveaways.