proper noun
swoosh
Nike's curved, checkmark-like logo.
The shoe displayed Nike's Swoosh.
Etymology
Nike's logo-name uses swoosh, an expressive word for swift sweeping movement. The curved design visually suggests that same motion.
More examples
- A small Swoosh appeared on the shirt.
- The designer placed the Swoosh near the heel.
- The advertisement used the Swoosh without the company name.
Forms
swoosh
Similar words
- logo
- Logo is the general term; Swoosh is the name of Nike's particular mark.