noun
umbrage
UM-brij/ˈʌmbrɪdʒ/
Resentment at a perceived insult.
She takes umbrage at her colleague's dismissive gesture.

Etymology
Originally “shade” or “shadow,” umbrage came to suggest being overshadowed by someone else and pushed into obscurity. That image led to suspicion of being slighted, then offense or annoyance.
In context
you dare to question the SPH title for, in your words, conceding to the [...] of advertisers. I take umbrage at the comment.
More examples
- He expressed umbrage over the implied criticism.
- There was no reason to take umbrage at a polite question.
- The slight filled him with umbrage.
Forms
umbrage
Similar words
- offense
- Taking offense is the everyday expression; taking umbrage is more formal.
- resentment
- Resentment can concern many grievances; umbrage usually follows a perceived slight.