verb
urge
URJ/ɜːrdʒ/
Press someone or something into action.
The coach urges her players to keep going despite their fatigue.

Etymology
Latin urgere supplies the image of pressing hard or driving forward. That pressure became verbal persuasion: to urge people is to press them toward action, including by pleading.
In context
I want you to resend the package. And sir, let me urge you as strongly as I can to receive and open the package.
More examples
- Doctors urge patients to get enough sleep.
- I urged him to apply before the deadline.
- Neighbors are urging the city to fix the broken streetlights.
Forms
urge · urges · urged · urging