noun

vertical

A market focused on a particular industry or business sector.

The company specializes in the healthcare vertical.

Etymology

Vertical market applies the upright-direction image to depth within one industry. The noun vertical shortens that phrase to name the specialized market itself.

More examples

They expanded into two new verticals.
Each vertical has different customer needs.
The report compares revenue by vertical.

Forms

vertical · verticals

Similar words

sector: Sector is the more ordinary business term.
niche: Niche usually suggests a narrower specialized market.