noun
vogue
VOHG/vəʊɡ/
Current popularity or acceptance as fashionable.
The repeated bucket hats show that the style is in vogue.

Etymology
French vogue combined fashion or success with rowing and a boat's drifting motion. The connection may be the image of being borne along on the waves of fashion.
In context
nowadays it's increasingly in vogue the global online shopping platform modernisa for example promotes modest fashion that is trendy and elegant