DictionaryRoot: motivate
English
motivate
to stimulate toward action
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verb
demotivate
dee-MOH-tih-vayt/ˌdiːˈməʊtɪveɪt/
To make someone less willing or enthusiastic to act.
Etymology
Motivate means to stimulate someone toward action; de- reverses that effect. To demotivate people is therefore to weaken or remove the incentive that makes them willing to act.