DictionaryenticeAttract or tempt
verb

entice

en-TYCE/ɪnˈtaɪs/

To attract or tempt by offering pleasure or advantage.

A man entices a woman with a sample of fresh pastry.

An older man offers a young woman a tempting sample of a freshly baked pastry; she turns toward the offered treat and reaches for it.
Etymology

Old French enticier meant to stir up a fire or excite someone. English shifted from inciting wrongdoing to attracting someone with something appealing; the word's deeper origin is uncertain.

In context

Up Close - Documentaries10:02
No, no, no. Everything is behind the plane. Just leave it there. Only an idea as radical as Patty's could entice him out of retirement in rural Ireland.
Claridge's: The Megabuild E01 | Taking on a Massive Renovation and Luxurious Project | Up Close

More examples

  • The store offers discounts to entice new customers.
  • She enticed the cat indoors with a few treats.
  • Higher pay might entice him to accept the job.

Forms

entice · entices · enticed · enticing

enticement noun — Something offered to attract or tempt.

enticing adjective — Attractive because it promises something desirable.

Similar words

tempt
Emphasizes awakening desire, sometimes for something unwise or forbidden.
lure
Often suggests a tempting offer concealing danger or deception.
attract
More broadly means drawing interest, without necessarily offering a benefit.