noun
enticement
in-TYSE-munt/ɪnˈtaɪsmənt/
Something appealing that tempts someone to act.
The pastry samples provide an enticement that draws the passerby into the bakery.
Etymology
Enticier meant to excite or incite, and later to allure or attract. An enticement is something that produces that attraction, tempting someone to act; the verb’s deeper origin is uncertain.
More examples
- The hotel offers free breakfast as an enticement to book directly.
- For me, the biggest enticement is the chance to work outdoors.
- Discounts and free samples are common enticements to try new products.
Forms
enticement · enticements
entice verb — To attract someone into doing something.