rhizoverbBeta
DictionaryflackPublicity representation
noun / verb

flack

FLAK/flæk/

Publicity work on behalf of a person or organization.

She flacks for a local theater and arranges press interviews.

A white female publicist confidently ushers a performer toward reporters and cameras, energetic promotion, microphones unbranded.
Etymology
flackEnglisha publicity agent

Flack is American publicity slang of uncertain origin; flak is a variant spelling. Neither is derived from antiaircraft fire.

In context

ThirdWayVideo18:04
put on my old campaign flack hat
Third Way Virtual Discussion: Education Polarization Among Voters of Color

More examples

  • He flacked for several restaurants before opening his own agency.
  • The studio spends heavily on flack before each movie opens.
  • Our team is flacking for the museum's fundraising campaign.

Forms

flack · flacks · flacked · flacking

Similar words

publicity
Covers efforts to attract public attention, not necessarily client representation.
promote
Emphasizes increasing interest or sales rather than representing a client.