noun
stimulus
STIM-yuh-lus/ˈstɪmjələs/
Something that prompts a response or increases activity.
The bell is a stimulus that makes the cat turn its ears.

Etymology
Latin stimulus was a pointed stick used to goad animals, and figuratively an incitement. The same image underlies something that spurs an organ, mind, or other system into activity.
In context
this would be done by introducing a neutral stimulus like a rabbit with a scary stimulus for example from a loud banging sound
More examples
- Bright light is a stimulus that causes your pupils to shrink.
- The new rail line provides a stimulus for local business.
- For many students, curiosity is a powerful stimulus to learning.
Forms
stimulus · stimuli
stimulate verb — To prompt a response or increase activity.
stimulation noun — The act of encouraging activity or response.