rhizoverbBeta
DictionaryRoot: vertere
Latin

vertere

turn

Forms

  • vert-
  • vers- — Latin stem of the form meaning ‘turned.’

Origin

Reconstructed Proto-Indo-European *wer-, ‘turn; bend.’

Note

Turning can change direction, allegiance, or a state of affairs.

7 / 48
Close view of a bus shelter’s upright advertising panel displaying a large inviting picture of a red bicycle, with a commuter standing beside it looking at the bicycle image.
noun

advertisement

ad-ver-TYZE-muhnt/ˌædvərˈtaɪzmənt/

A notice promoting a product, service, or event.

Etymology
adLatinto, toward; addition; sometimes emphasis
+vertiseLatinturn
+mentOld Frenchan action, state, or result

The roots evoke turning attention toward something. An advertisement was a written statement calling attention to a matter, often a sale; this developed into the familiar promotional public notice.

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